Kay Scheiderer

Kay Scheiderer is a seasoned business professional with extensive experience in marketing and operations management, currently serving as a Business Manager at ADW Acosta since March 2023. As Senior Director Of Marketing at The Singer Group, Inc. since April 2018, Kay drives global retail sales and marketing initiatives for Military Exchange clients, contributing strategic direction and customized business plans. Previous roles include Store Director and Sales Manager at The Arrangement, overseeing high-end furniture sales, and various leadership positions at Military Sales & Service, where Kay managed global field operations for Samsung and achieved significant annual sales. Kay's career began at AAFES, where valuable experience was gained in sales area management. Educational qualifications include a Bachelor of Business Administration, specializing in Marketing and Management, from The University of Texas at El Paso.