Larry McCarter

Larry McCarter is a highly motivated Shopper Insights and Category Management professional with extensive experience in channel strategy and category development. They have held positions such as Shelf Management Specialist at Mondelēz International from 2012 to 2022, where they supported category management for customers generating over $200 million in annual revenue. Currently, Larry works as a Senior Manager of Business Intelligence at Acosta and has recently served as Senior Manager of Channel Strategy and Resources at Tropicana Brands Group. Larry holds a Bachelor of Science in Mass Communications/Marketing from Southeast Missouri State University.