Acro Engineering Company (AEC) is a proud part of the 40 year old SMC group. Since its establishment in 1981, AEC had gained an impeccable reputation for in the field of manufacturing various entities. From manufacturing automotive and high-quality distribution of IT products.

Slowly but steadily AEC grew from a few branches to a vast network with its operations covering most of India. From just an HQ in Delhi, AEC now has 13 branches across India.

AEC is responsible for bringing giants like CoolerMaster, SteelSeries, MSI and Razer to India. In a way,  AEC has a large stake in unlocking the world of high performance computing for Indian homes. 

Later on, AEC also recognized India’s the potential for creativity and introduced giants like Hercules, SoundMAGIC, Hercules and iDance. Today these brands acknowledge AEC’s efforts and determination to continuously improve the quality and performance of all brands coming to India along with the functional capability of the Indian user. 

Since 2008, AEC has adopted the “Direct to retail” pattern where we partner directly with the retailor to reduce the final price of the product. Hence, making the end product more affordable.

Thanks to our practices, AEC has partnered with more than 4600 stores across India. Our supply chain is well linked and always in synch with each other. We have supply sources in 4 metropolitan cities.  

•	Delhi (Headquarters)

•	Mumbai  

•	Kolkata 

•	Chennai 

 Ranging to 4 A class cities like

•	Bangalore 

•	Hyderabad  

•	Ahmedabad  

•	Cochin 
We also extend our offices and warehouses to 25 more B and C class cities insuring a steady and efficient supply chain for our customers and retailers.

With a strong chain of command, a team that is capable to deliver and motivated to perform to exceed all expectations, AEC has a very Strong contention to get better with the passing of every yearly cycle.

Automotive

Manufacturing

ACRO ENGINEERING COMPANY

ACRO ENGINEERING COMPANY's headquarters in New Delhi, India

Pradeep Jain

Hemant Sharma

Satish Sharma

Piyuesh Pandey

Bindhya Nath Mishra

The Sales Team at Acro Engineering Company (AEC) is responsible for driving revenue growth by establishing and maintaining relationships with retail partners and customers across India. The team's duties include managing regional sales activities, developing strategic sales plans, executing marketing initiatives, and ensuring seamless product distribution through a well-coordinated supply chain. Their efforts ensure that high-quality IT and automotive products, as well as other branded items, are widely accessible and affordable to Indian consumers.

Sales Team

The Design and Creative team at Acro Engineering Company (AEC) is responsible for crafting visually engaging and innovative content to effectively promote AEC and its partner brands. This team focuses on creating high-quality graphics, motion graphics, and visual media. Critical tasks include product photography, cinematography, and producing creative and compelling designs to support marketing campaigns and brand storytelling. Their work ensures that AEC's offerings are presented appealingly and cohesively, enhancing brand recognition and customer engagement.

Design and Creative

The Product Management Team at Acro Engineering Company oversees the development, launch, and lifecycle of IT and high-performance computing products distributed across India. This team collaborates with international brands like CoolerMaster, SteelSeries, MSI, and Razer to tailor products to the Indian market. They work closely with retailers to optimize pricing and ensure product availability, aiming to continuously improve user experience and expand AEC's market reach.

Product Management Team

The Finance and Accounting team at Acro Engineering Company (AEC) is responsible for overseeing and managing the company's financial health. This includes maintaining accurate financial records, preparing financial statements, managing budgets, and ensuring compliance with industry regulations and standards. The team also plays a critical role in strategic financial planning and analysis, providing insights that support decision-making and enhance operational efficiency across AEC's extensive network.

ACRO ENGINEERING COMPANY

Org chart

Teams

Sales Team

Design and Creative

Product Management Team

Finance and Accounting

Offices

ACRO ENGINEERING COMPANY

Org chart

Teams

Sales Team

Design and Creative

Product Management Team

Finance and Accounting

Offices

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