ACRT Services
Dave Latta currently serves as the Marketing and Communications Manager at ACRT Services since August 2023. Prior to this role, Latta held the position of Senior Vice President Consumer for Cadillac at MSL, where the focus was on public relations activities and the launch of the all-new electric vehicle lineup from Cadillac. Previous experience includes serving as Senior Director of Marketing Communications at The J.M. Smucker Company, EVP and Managing Partner for the Global Team Ford Account at Team Detroit, and National Account Director roles at Y&R Brands and J. Walter Thompson, where responsibilities included managing major accounts such as Lincoln Mercury and Ford. Latta started their career as Senior Advertising Manager at Dow Brands. Educational qualifications include an MBA in Marketing and a BA in Political Science from Michigan State University.
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ACRT Services
ACRT Services offers expert, independent consulting solutions to utilities and associated organizations throughout the United States, including vegetation management consultation and training, customized safety courses, technology solutions, and utility metering services. We assess and monitor systems for liabilities, consult with decision-makers on planning and budgeting, represent utilities and train personnel to be safety-focused leaders. Throughout our history, ACRT has maintained a track record of excellent, tailored service for utilities. ACRT was founded as a utility vegetation management company, independent of ties to any tree service company. Our independence ensures we act with our core values—People, Dedication, Process and Education—driving the business, doing only what’s best and necessary for your system. It’s our Independent Promise. In 2018, ACRT, Inc. transformed into ACRT Services, a parent company supporting three wholly-owned subsidiaries—ACRT, ACRT Pacific and Bermex. The transformation was driven by ACRT’s rapid, ongoing growth and the organization’s commitment to strengthening our service to all customers across industries. We are an employee-owned company focused on empowering employees, customers, and the communities we serve.