Dave Latta

Dave Latta currently serves as the Marketing and Communications Manager at ACRT Services since August 2023. Prior to this role, Latta held the position of Senior Vice President Consumer for Cadillac at MSL, where the focus was on public relations activities and the launch of the all-new electric vehicle lineup from Cadillac. Previous experience includes serving as Senior Director of Marketing Communications at The J.M. Smucker Company, EVP and Managing Partner for the Global Team Ford Account at Team Detroit, and National Account Director roles at Y&R Brands and J. Walter Thompson, where responsibilities included managing major accounts such as Lincoln Mercury and Ford. Latta started their career as Senior Advertising Manager at Dow Brands. Educational qualifications include an MBA in Marketing and a BA in Political Science from Michigan State University.