Keith Helfrich

Keith Helfrich is a seasoned professional with extensive experience in data analytics, visualization, and architecture. As the Founder and Chief Tidiness Officer of The Action Company since March 2015, Helfrich leads a network of consultants focused on transforming data interactions to influence behavior. Since February 2014, Helfrich has also served as a principal consultant for Apple's Enterprise Tableau deployment, the largest globally. Prior roles include positions at Square, Salesforce.com, Macy's, Sapient, Coca Cola Enterprises, and others, where Helfrich specialized in business intelligence, data architecture, and SAP Basis. Academic credentials include a Bachelor of Science in Decision and Information Sciences from the University of Florida, with ongoing studies at Stanford, The Johns Hopkins University, and Duke University.