Keith Helfrich

Keith Helfrich is an experienced professional in data consultancy and analytics, currently serving as the Founder and Managing Director at Action Analytics since March 2015, focusing on data visualization and architecture. Helfrich has also been pivotal in Apple's enterprise Tableau deployment as a principal on-premise consultant since February 2014. Additional roles include enhancing Tableau Server performance at Square, architecting C-level financial dashboards at Salesforce.com, and managing business intelligence efforts at Macys.com. Previous positions include leadership in SAP-related roles at Coca Cola Enterprises, ForestExpress, and Magnus Management Consultants, as well as an early career in various technical capacities at EDS. Helfrich holds a Bachelor of Science in Decision and Information Sciences from the University of Florida and is pursuing further education at Stanford, Johns Hopkins University, and Duke University.