Bruce Rioch

Bruce Rioch is an experienced executive specializing in data governance, sales strategy, and performance management within the financial services and technology sectors. Currently serving as Chief Executive Officer of Action Apps and Owner of Powerful BI, Bruce focuses on innovative solutions for athlete management and business intelligence. Previous roles include Chief Data Officer at Metro Bank, where accountability for data governance and reporting was established, and various leadership positions at Santander UK, Banco Santander, Halifax, and Barclays, encompassing sales performance, operational strategy, and customer management. With a proven track record in driving strategic initiatives and enhancing data capabilities, Bruce Rioch continues to influence and transform organizations through data-driven insights and effective leadership.