Amy Welsh is an experienced marketing analytics professional currently serving as the VP of Marketing Analytics at Action Behavior Centers, specializing in ABA therapy for autism since May 2025. Prior to this role, Amy held various senior positions at Affordable Care from January 2021 to May 2025, including VP of Direct to Consumer Marketing and Director of Marketing Performance. Amy has also contributed to firms such as Gelia, HY Connect, Hoffman York, and BVK, focusing on analytics management, digital campaign performance, and customer analysis. With an MBA from the Lubar College of Business and a Bachelor of Science in Marketing and Economics from the University of Wisconsin-La Crosse, Amy combines extensive analytical expertise with a strong educational background in business and marketing.
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