Van Rais is a Partner at Hello—Better.com, specializing in behavioral branding, design, and strategy. With a diverse background in leading creative teams at renowned agencies such as AKQA, Interbrand, and R/GA, Van combines strategy, behavioral science, and high-end creative to address complex business challenges for both established brands and startups. Van has directed significant projects for clients including Verizon, GE Healthcare, and Starbucks, leveraging over 10 years of experience to influence design culture and drive transformational insights. Educated in Communication and Design with a focus on Behavioral Economics, Van continues to develop impactful brand and user experiences while advising organizations like Bescy on design and strategy.
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