Fernanda Amaro

Fernanda Amaro is a seasoned professional in CRM and marketing automation, currently serving as the Senior CRM Automation Lead at Action since September 2023. Prior to this role, Fernanda worked as a Senior CRM Strategist at Emakina.NL, where responsibilities included designing consumer engagement strategies, defining strategic objectives, and orchestrating agency operations for notable brands like Bacardi and Burberry. With extensive experience as a CRM & Customer Data Manager at DP6 and CRM & Marketing Manager at Porto Seguro, Fernanda has led teams, developed technical strategies, and integrated marketing technologies. Fernanda's academic background includes an MBA in Market Strategy from FGV and various executive education programs at prestigious institutions such as MIT Sloan and Columbia Business School.