Jorg Bouman is a seasoned professional in online marketing, data analytics, and conversion rate optimization, with extensive experience across multiple industries. Notable positions include Online Marketing Manager at Uptrends.com, where an international marketing strategy for expansion was developed, and Global CRO Manager at Adidas, focusing on product discovery and retention strategies. At various companies such as Mirabeau, Schiphol, and LeasePlan Digital, Jorg facilitated data-driven decision-making and optimized customer experiences. As the founder of Explainer Heroes and GRWTH.amsterdam, Jorg specializes in digital analytics and growth strategies, collaborating with high-profile clients like Nike and ING. Educational qualifications include a Bachelor of Applied Science from Haagse Hogeschool Den Haag and a Master of Science in Business Administration from Vrije Universiteit Amsterdam.
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