Joyce Mense is an experienced professional in marketing and customer loyalty with a strong background in various leadership roles. Currently serving as the Loyalty Lead at Action since March 2024, Joyce has previously held significant positions at Pathé Theatres B.V. from July 2017 to March 2024, including Business-/Product Owner Digitale Beleving and Customer Loyalty Manager. Prior roles include Manager Marketing Live Entertainment at RTL Nederland and Product Manager at both SBS and Joop van den Ende Theaterproducties. Joyce holds a Master's degree in Business Administration from Erasmus University Rotterdam and a degree in Commercial Economics from Amsterdam University of Applied Sciences.
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