Paul Bakker is an experienced Solution Architect specializing in marketing and format at Action, where responsibilities include leading CRM and marketing solution architecture and driving innovation in customer engagement across European markets. Prior to Action, Paul held various roles at Improve Digital, including Product Owner Video and Solution Engineer Video, focusing on video development and client relations. Additional experience includes positions as a Technical Sales Engineer at Awin Global, Client Manager at M4N, and Service Manager at Vaita. Paul has a solid educational background with degrees in IT management from Amsterdam University of Applied Sciences and vocational training from Horizon College.
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