Rob de Beer

Rob de Beer is an accomplished professional with extensive experience in technology and transformation management across various sectors, including retail and telecommunications. Currently serving as the Director of Technology & IT at Action since March 2022, Rob has previously held leadership roles such as Founder at V-teamleider, Associate Lecturer at the University of Exeter Business School, and Transformatiemanager at a.s.r. verzekeringen, among others. Rob's career includes significant positions at VodafoneZiggo, KPN, and XS4ALL Internet BV, where responsibilities encompassed strategic transformation, customer experience enhancement, and business process optimization. Rob holds multiple degrees, including an MSc in Econometrics from the University of Amsterdam and an Executive MBA from Rotterdam School of Management, further complemented by executive coaching and leadership training from prestigious institutions.