Silvia Appelman

Silvia Appelman is an experienced marketing professional specializing in CRM and email marketing. Since January 2018, Silvia has worked at Action as a Product Owner and CRM lead, overseeing the planning and execution of various CRM and email campaigns, managing segmentation, data enrichment, and performance optimization. Previous roles include Facebook & Instagram Marketing Specialist at Geheim van de Smith, Marketing and Communications Employee at Mantel & Mosselman Holland, and CRM marketeer at Wij Special Media. Silvia holds a Postgraduate Degree in Customer Relationship Management from Beeckestijn Business School and a Bachelor's degree in Advertising, Marketing, and Communication from Amsterdam University of Applied Sciences. Notable skills include campaign management, marketing automation, and coaching email marketers.