Erin McCarthy

Erin McCarthy has a diverse work experience spanning over several years. Erin most recently worked at ActiveProspect as a Brand Manager, starting in August 2022. Prior to that, they were a Senior Visual Designer at the same company from December 2020 to August 2022.

Before their time at ActiveProspect, Erin worked at Benepath, Inc as a Creative Lead Designer from April 2018 to December 2020, and as a Digital Marketing Specialist from November 2015 to April 2018. During their tenure, they were responsible for optimizing landing pages and forms, utilizing data to make creative decisions, and collaborating with partners, writers, and developers to achieve conversion goals.

Prior to their role at Benepath, Inc, Erin held the position of Designer & Tennis Pro at Ron Jaworski's RiverWinds Golf and Tennis Club from June 2012 to November 2015. In this role, they played a significant role in increasing retail sales through their graphic designs for athletic apparel, successfully managing programs, and developing promotional materials.

Erin has also worked as a Graphic Designer/Branding at MsGenuity from November 2014 to April 2015, as a Marketing & Promotions Intern at Marist College Department of Athletics from January 2012 to May 2012, and as an Interviewer at The Marist Institute for Public Opinion (MIPO) Marist Poll from September 2010 to December 2011. Additionally, they gained experience as an Affiliate Marketing Coordinator Intern at the JAR Group and as a Graphic Design Intern at Sterling Solutions LLC, both in 2011.

Erin's diverse work experience showcases their expertise in brand management, visual design, creative leadership, digital marketing, graphic design, and marketing research.

Erin McCarthy completed their education at Marist College from 2008 to 2012, earning a Bachelor of Arts (B.A.) degree in Communication with a concentration in Advertising. Erin also obtained a Certification in Art and Advertising Design from Marist College in May 2012. In March 2021, Erin completed the Cybersecurity Awareness Training program offered by ESET North America. Additionally, in April 2017, they obtained certifications in Email Messaging Workshop and Landing Page Optimization Workshop from the MECLABS Institute.