Federica Salini

Federica Salini has a diverse work experience, starting from their current role as a Senior SEO Analyst at ActiveProspect since September 2022. Prior to this, they worked as an SEO Analyst at the same company from December 2020 to September 2022.

Before their time at ActiveProspect, Federica worked as a Marketing & Digital Marketing Specialist at Guerra Spa, an Italian B2B bakery and pastry industry leader. In this role, they were responsible for various tasks including the restyling of the company website, turnover analysis, and sales reporting. Federica held this position between September 2019 and September 2020.

Federica also worked as a Copywriter & Web Editor at Ass. Il mago di Oz - Non-profit organization from May 2018 to January 2019. Federica managed the organization's blog, focusing on SEO copywriting, the creation of an editorial plan, and writing posts related to child psychology. Additionally, they worked on the corporate storytelling strategy.

Furthermore, Federica gained experience as a Marketing Communication Intern at 14&15 - Mobile Photographers, a publishing house for social media photography. Their responsibilities included running direct marketing campaigns on Instagram and email marketing campaigns with Mailchimp. Federica also assisted with book editing and managed e-commerce content on Wix. Federica worked in this role from September 2018 to December 2018.

Federica Salini has a diverse educational background. In 2012, they began pursuing a Master's degree in Philosophy at Sapienza Università di Roma, which they completed in 2017. In 2018, they furthered their education with a Post graduation degree in Publishing, Journalism, and Communication Management at the same university. Additionally, in 2018, Federica obtained a Master Executive degree in Web Content Marketing from Ninja Academy.

In terms of certifications, Federica has attained a Certificate in ESOL International First (Level B2) from Cambridge Assessment English. Federica has also received several additional certifications, including Technical SEO from LinkedIn and Semrush, as well as a Keyword Research Exam certification from Semrush.