Elle O'Brien

Elle O'Brien is an experienced marketing professional specializing in lifecycle marketing and copywriting, with a strong focus on the Call of Duty® franchise. Currently serving as Lifecycle Marketing Manager at Activision since October 2021, Elle O'Brien developed the messaging strategy for Call of Duty® email, in-game, and mobile marketing, notably leading a cross-channel Beta campaign for Call of Duty: Modern Warfare® II, achieving record participation. Prior roles include Creative Lead and Copywriter for Call of Duty CRM at Volt Information Sciences, where assignments involved impactful email and mobile messaging. Elle O'Brien also has experience as a Copywriter at Albert, crafting UI/UX content and digital advertisements. Early career highlights include creating dialogue for the Call of Duty Alexa Skill as a Jr. Copywriter and managing theater programming and copywriting at The Cinefamily. Elle O'Brien holds a Bachelor of Fine Arts in Writing, Literature, and Publishing from Emerson College.