Oke Müller is an experienced professional in brand strategy and planning, currently serving as VP Global Player Insights and VP Franchise Planning at Activision since June 2016. Prior to this role, Oke held the position of Worldwide Group Planning Director at Ogilvy & Mather from November 2015 to June 2016. A sabbatical in 2015 allowed Oke to travel and seek new experiences after a notable 15-year career in planning. Earlier positions include Group Planning Director at TBWA\Chiat\Day, with significant contributions to brands such as Nissan, Activision, and Pepsi, as well as Planning Director at TBWA Berlin, overseeing communication strategies for major brands including Apple and PlayStation. Oke began the career as a Senior Planner at Springer & Jacoby and as a Junior Planner at LUCY Planning, following an education at the University of Hamburg.
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