Senwhaa Lim

Senwhaa Lim is an accomplished public relations and communications professional with extensive experience in various sectors, including hospitality and entertainment. Starting as a social media intern at the American Red Cross, Senwhaa advanced through roles in public relations and social media at Caesars Entertainment and Hilton, where responsibilities included strategic planning, media relations, and crisis management for multiple brands. Notable achievements include leading the PR strategy for Hilton's All Suites category and the successful execution of integrated marketing campaigns. Currently serving as Sr. PR Manager for Call of Duty & Esports at Activision, Senwhaa holds a Master of Arts in Public Relations from The University of Memphis and additional degrees in Organizational Communications from Cité Internationale Universitaire de Paris and Communication Studies from the University of Tennessee, Knoxville.