John R. is a seasoned growth and revenue-driven marketer with 14 years of experience in digital marketing for B2B SaaS companies, including roles at ActivTrak and AT&T Cybersecurity. Currently serving as Senior Director of Demand Generation at ActivTrak, John leads a team focused on attracting new business and optimizing marketing strategies across various channels. Previously, John held multiple leadership positions, managing growth strategies for organic and paid search initiatives, as well as website conversion optimization. John earned a Bachelor's degree in Business Administration Marketing from Texas State University-San Marcos.
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