Cher Smith is an experienced professional in the beauty and retail industries with a diverse background spanning from makeup artistry to brand management. Cher served as a Shop Manager at Fossil Group, Inc. from November 2015 to February 2017, driving sales and overseeing visual merchandising within Macy’s. As a Brand Ambassador at Act+Acre, Inc. since December 2024, Cher promotes brand awareness and engagement. Previous experience includes a significant tenure as a Makeup Artist at MAC Cosmetics, holding various certifications and contributing from October 2008 to January 2018. In addition to freelance makeup artistry since 2007, Cher has specialized in permanent cosmetics as a Permanent Cosmetic Tattoo Artist at Makeup By Cherona since January 2018, focusing on brows, eyeliner, and lip color. Acting as a Regional Manager for Shiseido Americas Corporation from April 2017 to January 2018 and a Field Sales Market Manager at Booksy from January 2022 to June 2025 further showcases Cher's leadership and sales capabilities. Cher holds a Bachelor's Degree in Business, Management, Marketing, and Related Support Services from National University, earned between 2013 and 2016.
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