Crystal C.

Crystal C. is an experienced UGC creator and social media strategist with a strong background in content creation and digital marketing. Currently serving as a UGC Creator for Carpe Sweat and Act+Acre, Inc., Crystal produces short-form video content and engaging TikTok ads. As the Creative Strategist and TikTok Manager for The Carnivore Bar, Crystal shapes creative direction while overseeing content for various brands through Crystal UGC, which has successfully transformed organic content into sales. Previous roles include Photographer and Social Media Producer at Business Insider, where insight-driven content increased engagement, and Creative Director/Photographer at The Musing Eye, managing high-profile campaigns for clients such as L'Oréal and Macy’s. Crystal holds a Bachelor's degree in Digital Communication and Media/Multimedia from New York University.