Actually Research is a UX research consultancy and training practice founded by Zuzanna Lito, PhD.

We work with product teams, L&D leaders, and growing organisations who need research capability, whether that means running a project end-to-end, building a research practice from scratch, or upskilling a team through workshops.

We also create tools and resources for researchers who want to do their best work. InsightKit is our complete UX research workspace, used by researchers at all levels.

10 years of research across NGOs, pharma, healthcare, public services, and enterprise AI. 

Based in Portugal. Working globally.

Actually Research.

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Actually Research.

Org chart

Teams

Offices

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