Emma Elsdon

Emma Elsdon is an accomplished marketing professional with extensive experience in driving customer value and developing market strategies in the financial and digital sectors. Currently serving as Customer Value Director at Acuity Knowledge Partners since April 2022, Emma leads efforts to create compelling value propositions for AI & Digital Solutions, collaborates with product teams, and enhances sales impact. Previous roles at Virgin Money included Head of Marketing, where Emma launched the digital wallet programme, and Head of Media & Marketing Strategy, focusing on integrated media planning. The career also encompasses positions at Capita, Blumilk, and Northern Rock, where Emma developed marketing campaigns and managed stakeholder communications. Emma holds a BA Hons in Marketing and Management from Newcastle University, an MA in Media and Communications from Northumbria University, and has completed additional professional courses.