Sam Sherbini is a seasoned professional with over 20 years of experience in research, strategy, innovation, and digital transformation. Currently serving as a Senior Digital Strategist at Acuity Knowledge Partners and Ascent Dach, Sam focuses on formulating and implementing digital strategies that align with organizational visions and goals. Previously, Sam held various leadership roles, including UX Director and Managing Partner at The Front, where they drove business development and strategic direction. Sam has also worked for notable agencies, contributing to projects for clients such as HP and Toyota, and holds multiple degrees in Interaction Management, Design Management, and Human-Computer Interaction Design.
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