Mark Smit is a seasoned growth marketing professional with 13 years of experience in the online marketing sector. Currently serving as the Senior Director of Growth Marketing at illumin since 2025, Mark previously held significant roles including Director of Growth Marketing at Moncel and Head of Marketing at the European Bartender School. Mark's expertise encompasses SEO, PPC, and digital strategy, having managed substantial marketing budgets and led teams to achieve remarkable growth in customer engagement and lead generation. Additionally, Mark contributed to student governance at Hanzehogeschool Groningen and served as President of Student Association KIC.
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