Barbara Lippert

Barbara Lippert is a distinguished advertising commentator with extensive experience in the media industry. Currently serving as a Featured Columnist for Ad Age since 2017, Barbara writes the Classic Ad Review column, analyzing notable advertisements from a contemporary perspective. Previously, Barbara was a Featured Columnist for MediaPost from 2012 to 2017, where the "Mad Blog" explored the intersection of media, advertising, and pop culture. At Goodby Silverstein & Partners, from 2010 to 2012, Barbara revamped social media strategies and produced a humorous newsletter. Prior to that, Barbara spent nearly 24 years at Adweek, where Barbara pioneered the role of advertising critic, authoring "The Adweek Critique," an influential platform in the industry. Barbara's early career included writing the "Image" column for New York Magazine. Barbara graduated cum laude with a degree in History from Mount Holyoke College.