RTL Nederland heeft de sales-activiteiten van Adfactor, BrandDeli, Triade Media en RTL zelf geïntegreerd in een nieuw netwerk voor video-sales genaamd Ad Alliance. Ad Alliance is het antwoord op de behoefte van klanten aan verbeterde service, innovatie en op maat gemaakte (bereiks)oplossingen voor tv, social en online vanuit één aanspreekpunt.

Advertising

Media & Entertainment

Ad Alliance

Matthias Dang

Robert Noya

Carola Wargel

Patrick Danne

Nicola Zeus

Lars Brassem

The Client Relations team at Ad Alliance is responsible for maintaining and nurturing relationships with key clients to ensure their advertising and media needs are met. This team provides personalized service, innovative solutions, and tailor-made strategies across TV, social, and online platforms, thereby driving client satisfaction and business growth.

Client Relations

The Content and Brand Strategy Team at Ad Alliance focuses on developing and implementing innovative content and branding solutions across TV, social media, and online platforms. The team collaborates closely with clients to create customized strategies that enhance brand reach and engagement. By leveraging their expertise in commerce, programmatic advertising, and strategic partnerships, they ensure seamless integration and effective delivery of branded content.

Content and Brand Strategy Team

The Marketing and Business Analysis team at Ad Alliance is responsible for leveraging in-depth market insights and data analytics to inform strategic decision-making, optimize revenue management, and enhance customer engagement across TV, social, and online platforms. This team blends expertise in marketing intelligence, research, and business analysis to create tailored reach solutions and drive innovation, supporting the company's mission to offer improved service and custom solutions from a single point of contact.

Marketing and Business Analysis

The Campaign Management team at Ad Alliance is responsible for planning, executing, and optimizing advertising campaigns across various media channels including TV, social media, and online platforms. They ensure that campaigns run smoothly, meet client objectives, and deliver effective reach and engagement by leveraging innovative solutions and maintaining close communication with clients.

Campaign Management

The Sales and Business Development team at Ad Alliance is responsible for driving revenue growth through strategic partnerships and client acquisition. They develop comprehensive sales strategies, foster relationships with key clients, and create tailored cross-media solutions to meet the demands of clients across TV, social media, and online platforms. The team combines innovative approaches with strong operational leadership to ensure seamless execution and optimal service delivery.

Sales and Business Development

The Product Management and Ownership team at Ad Alliance is responsible for driving the development and execution of innovative product strategies that cater to client needs in the realms of TV, social, and online video sales. This team oversees the lifecycle of products, ensures seamless integration of new features, and utilizes insights and reporting to optimize performance. Additionally, they manage the Salesforce platform to enhance customer relationship management and service delivery.

Ad Alliance

Org chart

Teams

Client Relations

Content and Brand Strategy Team

Marketing and Business Analysis

Campaign Management

Sales and Business Development

Product Management and Ownership

Offices

Ad Alliance

Org chart

Teams

Client Relations

Content and Brand Strategy Team

Marketing and Business Analysis

Campaign Management

Sales and Business Development

Product Management and Ownership

Offices

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