Jovan Bugarcic

Marketing Director at AD Imlek

Jovan Bugarcic has a diverse work experience in the marketing field. Jovan started their career as a System Administrator at Celpap Belgrade in 2001. Jovan then worked as a Marketing Coordinator at Lactalis, where they launched over 150 products and worked on brand migration. Jovan later became a Brand Manager at Lactalis, managing the Dukat brand and focusing on brand positioning and consumer promotions.

Bugarcic then joined PepsiCo as the West Balkan Brand Manager for Chipsy and Lay's. Jovan was responsible for planning and implementing marketing activity plans and managing brand activities in the Serbian and Bosnian markets. Jovan also worked on developing digital strategies and managing events brand promotions.

Bugarcic then worked at Emaar as a Marketing Manager Assistant, focusing on international markets. Jovan finally joined AD IMLEK as a Category Marketing Manager, leading teams in the yogurt and cheese categories. Jovan successfully repositioned major brands and launched new products, receiving recognition such as the Effie Award. Jovan later became the Senior Marketing Manager and eventually the Marketing Director at AD IMLEK, where they managed a large advertising budget and implemented new marketing processes.

Overall, Bugarcic has a strong background in regional marketing, brand management, product launches, and team leadership.

Jovan Bugarcic pursued their education in the field of IT at the University of Belgrade. Jovan first obtained a Bachelor's degree, completing their studies from 2001 to 2007. Jovan then furthered their education at the same university and successfully completed their Master's degree in IT from 2007 to 2009.

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