Emi W. is a strategic and results-driven senior e-commerce and merchandising leader with over 11 years of experience in driving digital growth and optimizing customer experiences. Having held various roles at Party City, including Director of E-Commerce Site Merchandising and Senior Director of E-Commerce, Emi W. has a proven track record in managing large-scale budgets and leading cross-functional teams. Currently, Emi W. serves as the Senior Director of E-Commerce at Ad Populum, focusing on e-commerce strategy and digital merchandising to enhance revenue growth.
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