Ad Populum’s brands are legendary: NECA, the industry leader in pop culture action figures and collectibles; WizKids, the experts in tabletop gaming and a top producer of miniatures and award-winning games worldwide; Kidrobot, the premier creator of limited edition art toys and plush; Joseph Enterprises, Inc. creators of American icons such as Chia Pet and The Clapper; Rubies, the world’s largest designer, manufacturer, and distributor of Halloween costumes and accessories; Enesco, the respected leader in gifts and home décor, including collectible holiday villages by Department 56; ExKaliber, an esteemed collective of Amazon brands that ranks among the top 150 Amazon sellers globally; Graceland, the home of Elvis Presley and Rock n Roll's top travel destination; Smiffys, a leading global innovator in fancy dress, Halloween and Carnival manufacturing since 1894; and Radical Share serves as the internal marketing agency dedicated to the Ad Populum brand portfolio. 

Games

Pop Culture

Toys

Video Games

Ad Populum

This department manages employee benefits, compensation, and overall financial strategies related to workforce management.

Human Resources

This department focuses on developing products and enhancing customer service and merchandise planning.

Product and Customer Strategy

This department focuses on driving marketing strategies and managing ecommerce operations to enhance sales performance.

Marketing and Ecommerce

This department focuses on guiding the development and success of products through market research, strategy formation, and stakeholder collaboration.

Product Management

This department is responsible for developing and executing marketing strategies to promote products and manage brand relationships.

Marketing Department

This department focuses on managing sales processes, analyzing sales data, and supporting operational efficiency within the sales function.

People (4)

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Other teams

Product and Customer Strategy

Marketing and Ecommerce

Product Management

Marketing Department

Sales Operations