Influencer marketing hits a turning point in 2026: creators cost more, consumers hesitate, journeys get longer, attribution gets harder.
Yet most brands still book creators, check CAC after 7 days, and decide if the channel "works."
But it's a push channel. You activate buyers who weren't looking for you - they google, compare, see more ads, and often convert via Meta or Google. On last click alone, it always looks worse than it is.
Across 10,000+ campaigns and €50M in managed spend, the brands that grow measure on two levels: soft KPIs (search uplift, engagement, sentiment) show impact early; hard KPIs (CAC, ncROAS, CVR, CLV) prove profitability over a 60-90 day window with clean attribution.
That's Brandformance - both measured together, weighted by phase, built on clean UTM tracking at creator level. The setup we've run for years for Upway, WetterOnline, Emma and HelloFresh.
Chasing only 7-day CAC? Not us. Want a long-term channel that unites brand and performance? Let's talk.


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