AdAdapted is the leading mobile add-to-list advertising solution for CPG brands and retailers, influencing pre-shop and planning.

Information Technology

AdAdapted

AdAdapted's headquarters in Ann Arbor, MI, United States

Michael Pedersen

Molly McFarland

Nicholas Byrne

Matthew Kates

Ben Riggleman

The Sales and Account Management team at AdAdapted is responsible for driving revenue growth by building and maintaining strong relationships with CPG brands and retailers. They focus on understanding client needs, providing tailored solutions, and ensuring successful campaign execution to maximize client satisfaction and retention. The team also plays a crucial role in identifying new business opportunities and strategizing for long-term partnerships.

Sales and Account Management

The Engineering Team at AdAdapted is responsible for designing, developing, and maintaining the mobile advertising platform that supports CPG brands and retailers. This team collaborates on software solutions, enhances user experience through UI/UX design, and ensures robust backend infrastructure, all aimed at optimizing the ad integration process and improving client outcomes. They play a crucial role in innovating technologies that drive effective pre-shopping engagement.

Engineering Team

The Marketing and Creative team at AdAdapted is responsible for developing and executing innovative marketing strategies to enhance brand visibility and engagement in the CPG sector. They collaborate closely to create visually compelling content and manage ad operations, leveraging digital marketing tactics to optimize pre-shop influences and drive campaign success. This team ensures that all creative materials align with the company's mission and effectively resonate with target audiences.

Marketing and Creative

The Marketing and Sales Team at AdAdapted is responsible for driving revenue growth and expanding market presence through strategic partnerships with CPG brands and retailers. They focus on developing and executing effective marketing campaigns, fostering strong retail relationships, and leveraging data-driven insights to enhance customer engagement and optimize ad performance. The team collaborates closely to ensure that AdAdapted's innovative advertising solutions meet the evolving needs of its clients and the market.

Marketing and Sales Team

The Leadership Team at AdAdapted drives the strategic vision and operational excellence of the company, guiding product innovation and market expansion. Comprising the co-founders in key executive roles, they collaborate to enhance the mobile advertising solution, ensuring it meets the needs of CPG brands and retailers while fostering a culture of growth and creativity within the organization.

Leadership Team

This department focuses on building and managing relationships with agencies and partners to drive advertising sales.

AdAdapted

Org chart

Teams

Sales and Account Management

Engineering Team

Marketing and Creative

Marketing and Sales Team

Leadership Team

Advertising Partnerships

Offices

AdAdapted

Org chart

Teams

Sales and Account Management

Engineering Team

Marketing and Creative

Marketing and Sales Team

Leadership Team

Advertising Partnerships

Offices

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