Frank Durousset

Frank Durousset has a diverse work experience spanning over several decades.

Their most recent role was as the Co-Founder and Chief Revenue Officer (CRO) at Adagio since October 2015. At Adagio, they were responsible for optimizing connections between publishers, monetization platforms, and Supply Side Platforms (SSPs) using smart algorithms and fast infrastructure.

Before that, from 2013 to 2015, Frank worked at Alenty as the EMEA Business Development Chief Operating Officer. Alenty's technology focused on measuring the visibility of ads, and Frank played a crucial role in promoting their solutions to media agencies, publishers, trading desks, and ad-technology companies.

From 2009 to 2012, Frank served as the Senior Vice President of EMEA Business Development at Alenty, where they successfully repositioned their solutions and established strategic partnerships with market research companies.

Prior to their time at Alenty, Frank was the France Director of Access Panel Online at Lightspeed Research from 2006 to 2009. During their tenure, they set up the French subsidiary, managed key accounts, and implemented effective marketing strategies.

Before that, Frank owned a mobile marketing agency called Moovline from 2003 to 2009. Frank focused on positioning new mobile services in brand customer relationship strategies and implemented various mobile marketing initiatives such as PUSH messaging, mobile vouchers, and geo-targeted messages.

Frank has also held positions in European business development at Netvalue from 2001 to 2002, as the Country Manager at NPD from 1998 to 2001, and as a sales manager at AC Nielsen from 1989 to 1997.

Their earliest known work experience is as the owner of Découvert Sarl - Local retail marketing from 1986 to 1988. There, they developed different promotional systems for shopkeepers and actively prospected clients in the Rhône-Alpes region.

Overall, Frank's work experience showcases their expertise in business development, marketing, sales, and strategic partnerships in the advertising and market research industries.

Frank Durousset's education history includes a Master's degree in Marketing from SKEMA Business School, which they completed from 1983 to 1986. Prior to that, they obtained a BAC (Bachelor's degree equivalent) in Math from Lycée Ampère Bourse in Lyon, where they studied from 1975 to 1981. In addition to their formal education, Frank also holds a certification as an Open Water Scuba Instructor (OWSI) obtained from PADI in July 2005.