Dean Enticott

Dean Enticott is the Head of Loyalty & CRM at Adairs Retail Group, where they focus on developing customer strategies and loyalty programs. With a strong background in the retail and loyalty industries, Dean has a history of engaging in data analysis to drive customer insights and program developments. They previously served as Senior Business Development Manager at flybuys, leading new partnership initiatives, and held multiple roles at Coles, focusing on marketing and commercial management. Dean holds a Bachelor of Business in Economics and Management from Monash University.