Adaptalift Group
Simon Khuu is a skilled Technical Business Analyst at Adaptalift Group, focusing on creating software solutions that align IT systems with business needs. With a background that includes roles as a Business Analyst and Marketing Analyst, Simon has extensive experience in digital transformation initiatives and stakeholder requirements. Prior experience at the Australian Physiotherapy Association as Membership Manager and National Membership Coordinator demonstrates strong capabilities in member acquisition and retention, policy creation, and team efficiency improvements. Additional experience includes customer service at Bupa Australia and entrepreneurship in personal training through Mentally Tough Fitness. Educational qualifications include a Bachelor of Business in Marketing from RMIT University and several management and fitness certifications.
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Adaptalift Group
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Welcome to Adaptalift Group, your premier destination for forklifts and access equipment. We provide both sales and hire options for our full range of products. With over 45 years of experience in materials handling, we have become one of the largest and most trusted names in the industry. At Adaptalift, we take pride in our extensive network comprising 14 branches and 32 service centres nationwide. With a team of over 580 dedicated staff members, we are committed to delivering exceptional service and support to businesses of all sizes across Australia. As exclusive distributors of leading brands such as Hyster, Yale, Combilift, Dingli and Kärcher, we offer our customers access to some of the most reliable and innovative products available. We remain proudly Australian family-owned. Our journey began in 1979 when our founder, Peter Whiffen, a mechanical engineer with a passion for innovation, started designing and manufacturing forklift attachments and bespoke lifting solutions. Supported by Margaret Whiffen’s expertise in finance and operations, our business quickly expanded to meet the evolving needs of our customers. Whether you’re a small business or a large enterprise, we are here to assist you in finding the perfect materials handling solutions for your unique requirements.