Welcome to Adaptalift Group, your premier destination for forklifts and access equipment. We provide both sales and hire options for our full range of products. 

With over 45 years of experience in materials handling, we have become one of the largest and most trusted names in the industry. 

At Adaptalift, we take pride in our extensive network comprising 14 branches and 32 service centres nationwide. 

With a team of over 580 dedicated staff members, we are committed to delivering exceptional service and support to businesses of all sizes across Australia. 

As exclusive distributors of leading brands such as Hyster, Yale, Combilift, Dingli and Kärcher, we offer our customers access to some of the most reliable and innovative products available. 

We remain proudly Australian family-owned. Our journey began in 1979 when our founder, Peter Whiffen, a mechanical engineer with a passion for innovation, started designing and manufacturing forklift attachments and bespoke lifting solutions. Supported by Margaret Whiffen’s expertise in finance and operations, our business quickly expanded to meet the evolving needs of our customers. 

Whether you’re a small business or a large enterprise, we are here to assist you in finding the perfect materials handling solutions for your unique requirements.

Logistics & Supply Chain

Manufacturing

Materials

Rental

Adaptalift Group

Adaptalift Group's headquarters in Melbourne, Australia

This department provides on-site service and technical support for customers, ensuring equipment functionality and addressing service issues.

Field Services

This department is responsible for driving revenue through customer acquisition and relationship management.

Sales Department

This department oversees and coordinates sales strategies and operations to drive business growth across various sectors.

Sales Management

This department manages large and national accounts to drive sales and client relationships.

Major Accounts

This department manages sales and operations for rental products across various regions.

Sales and Rentals

This department focuses on the management and optimization of business systems to enhance organizational efficiency and support decision-making.

People (6)

Jobs (0)

Other teams

Sales Department

Sales Management

Major Accounts

Sales and Rentals

Business Systems