Lars Bachmann

Lars Bachmann is an experienced sales leader in the Atlassian ecosystem, currently serving as the Head of Sales EMEA at Adaptavist since March 2023. Previously, Lars held the position of Head of Atlassian Sales at kreuzwerker, where leadership contributed to scaling the Atlassian business unit, achieving recognition as the Atlassian Partner of the Year in 2022. At demicon, Lars advanced from Business Development & Sales Manager to Head of Sales and Marketing, focusing on professional Atlassian services and building a strong business unit. Early career roles included project management and consultancy at Universum AG, where Lars established an Atlassian Solution Partner and managed various projects, along with earlier journalistic positions at Hamburger Abendblatt. Educational background includes studies at Freie Universität Berlin, University College Dublin, and Universität Rostock.