Rob Hulme

Rob Hulme is an experienced analytics professional with a robust background in leading teams and driving data-driven decision-making across various sectors. Currently serving as Analytics Team Lead at Adaptavist, Rob focuses on developing scalable data pipelines and analytical solutions to enhance business insights. Previous roles include Web Analytics Manager and Senior Web Analyst at AO, where Rob managed teams to improve customer journeys and performance metrics. At Zuto, Rob held the position of Head of Data and Analytics, overseeing comprehensive business data analysis. Rob's experience also encompasses roles at Iceland Foods, Boughey Distribution, Holidaybreak Plc, and Air Products, demonstrating a strong analytical approach and a commitment to using data to inform marketing strategies and improve operational efficiency. Rob holds a BA in Business Management from The Manchester Metropolitan University.