Michael Hicks

Michael Hicks currently serves as the Vice President of Partnerships & Strategic Alliances at Adara - A RateGain Company, starting in November 2023. Prior to this, Michael was the Partner and Head of ICX Media at Salient Global, where leadership in product development and strategic partnerships followed the acquisition of ICX Media. Previously, Michael was the Senior Director of Data Partnerships at ADARA, Inc., focusing on data partnerships with Fortune 500 companies and advising on GDPR and CCPA compliance. Earlier in the career, Michael held senior business development roles at Travelzoo and Fly.com, and also served as Marketing Director at Reverb.com, significantly enhancing user growth and marketing strategies. Michael holds a Bachelor of Arts in Telecommunications from Indiana University Bloomington.