Lan Hsin (Lisa) Chang is a seasoned marketing leader with over 20 years of experience in the consumer electronics and music industry. Currently a Senior Manager at ADATA Technology Co., Ltd., they lead strategic initiatives and manage high-level projects in collaboration with executive leadership and external partners. Previously, they served as the Head of Sales Marketing for Panview Company LTD, overseeing marketing plans and key account relationships. Lisa's educational background includes a Master's degree in Advertising & Marketing from the University of Leeds and a Bachelor's degree in English Language and Literature. Their expertise encompasses brand strategy, product launches, and business development, with a strong focus on data-driven marketing actions.
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