Phoenix Ha

Phoenix Ha serves as the Chief Executive Officer at AdBeacon, leading efforts in real-time ad optimization through first-party tracking data since August 2022. Concurrently, Phoenix is an Adjunct Professor at California Lutheran University, teaching a course on digital marketing that emphasizes the digital customer journey and data-driven decision-making. Previously, Phoenix held various marketing roles, including Director of Paid & Organic Social at National Positions, where responsibilities included managing client portfolios across multiple ad platforms and developing full funnel campaign strategies. Additional experience includes consulting for DTG Tax & Forensic Accounting Firm, directing marketing and events at Five Threads Brewing Company, and analyzing marketing strategies at Supra Footwear Company. Phoenix holds an Executive MBA from California Lutheran University and a Bachelor's degree in International Business from the same institution.