Gonçalo Prates

Gonçalo Prates is currently the Head of Performance at AdConversion, where they drive revenue for top SaaS brands through paid advertising on platforms like LinkedIn, Google, and YouTube. Prior to this, they served as a Performance Marketing Manager at metadata.io, optimizing automated paid campaigns for B2B marketers. Gonçalo has also worked as a Performance Marketing Specialist, developing strategies for major Portuguese clients while providing support for international campaigns. They hold a degree in Marketing from the Polytechnic Institute of Setúbal and a postgraduate degree in Digital Marketing from ISEG - Lisbon School of Economics & Management.