Adnan Merheb is a seasoned professional with over 25 years of multifaceted experience in sport, entertainment, and tourism attractions. Currently serving as Sports Director at ADD, they focus on sport projects and bidding for sport RFPs, including sponsorship and partnership for UNCCD COP16 Riyadh 2024. Previously, they held senior consultancy roles and directorial positions across various companies, managing sponsorship and commercial rights for major sporting events in the MENA region. Their extensive portfolio includes key projects like the FIFA Club World Cup 2023 and multiple prestigious football championships.
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