A’laa Bedda

A’laa Bedda is a Senior Graphic Designer with over seven years of experience in shaping visual identities, branded content, and motion graphics. A’laa focuses on designing event screen visuals for large-scale conferences, exhibitions, and live shows, ensuring clarity and impact through complex screen setups and high-resolution formats. Currently, A’laa works as a Senior Visual Content Designer at add, where responsibilities include creating animated and still content, managing live operations, and collaborating with production teams. Previously, A’laa held roles with various companies, including SUNRISE Resorts & Cruises and dogcatto, contributing to graphic design projects across multiple platforms. A’laa earned a Bachelor's degree from Helwan University Cairo in Fine Arts.