Reda Selem, MBA, is a seasoned finance executive currently serving as the Finance Controlling and Pricing Manager at Add Enterprise, where they focus on establishing financial control frameworks and enhancing project governance. With over 15 years of experience in financial leadership and strategic planning across various industries, Reda has demonstrated expertise in financial modeling, forecasting, and analysis. They have played key roles in successful mergers and have been recognized for delivering insightful financial reporting to support executive decision-making. Reda holds an MBA in Banking and Financial Support Services from Paris ESLSCA Business School and a Bachelor of Commerce in Accounting from Ain Shams University.
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