Sven Metz

Sven Metz has over 15 years of work experience in various roles. Their most recent position is as the Director of Datadriven Advertising and Analytics at add2 GmbH, which they started in May 2022. Prior to that, they served as the Director of Programmatic Advertising at CROSSMEDIA Deutschland from December 2019 to April 2022. Sven also worked at MediaCom Deutschland as the Group Head of Programmatic Activation from December 2018 to November 2019, and as a Senior Activation Manager in September and November 2018. From November 2017 to August 2018, they held the position of Senior Activation Manager Programmatic at GroupM Germany. Before transitioning to the advertising industry, Sven worked at Neo@Ogilvy as an Online Marketing Manager Programmatic from March 2014 to November 2017. Prior to their career in marketing, they were a self-employed Dozent, working with children and teenagers, and gained experience in working with ADHD, dyslexia, and learning deficits. Sven was also a Texter und Autor at Texbroker.de, where they wrote SEO-optimized texts based on customer briefings. Additionally, Sven worked as a Lehrer at Back2School Nachhilfe, providing holistic tutoring services until August 2014.

Sven Metz completed their education at the Bergische Universität Wuppertal from 2007 to 2015, earning a Master of Arts degree in Anglistik/Amerikanistik, Geschichte und Philosophie. Prior to that, they studied at the Wilhelm-Dörpfeld-Gymnasium Wuppertal from 1998 to 2007, where they obtained their Abitur. In addition to their academic achievements, Sven Metz has earned several certifications in the field of trading and advertising. Sven obtained various certifications from The Trade Desk, such as Trading Academy Certified - Professional, Trading Academy Certified – Practitioner, Trading Academy Certified – Specialist, and Trading Academy Certified – Strategist in June 2018. Sven also obtained the Real-time Advertising Fundamentals certification from Quantcast in January 2017, as well as Double Click Bidmanager certification from Google in June 2016. Sven Metz's educational background also includes the completion of Latinum at Wilhelm-Dörpfeld-Gymnasium in June 2007.