If you’ve ever looked at your Meta results and thought: “These numbers look fine… but my year end profit is down?” - you’re exactly who Addable is for.

Addable is built for beauty and wellbeing founders who care about growth, but care even more about profitable growth.

Because more spend does not automatically mean more profit.
And a pretty ROAS number can still lead you into a costly decision.

Especially in beauty and wellbeing, where the real story is rarely as tidy as the dashboard suggests.

Different products carry different margins.
Bundles can flatter performance.
Discounts can quietly eat into profit.
Hero SKUs can absorb budget they no longer deserve.

So the campaign that looks like your winner in Meta is not always the one building a stronger business.

That is the problem Addable was created to solve.

It gives founder-led brands a clearer, calmer way to decide what to do next: what to scale, what to cut, what to fix, and what to hold — based on profit, not just platform performance.

No bloated analytics stack.
No complicated setup.
No more second-guessing whether “good performance” is actually good for the business.

Just a simple, commercially grounded profit review built for brands on Shopify with multiple products, active offers, moving margins, and real pressure to make smart decisions quickly.

Addable is shaped by real operator experience across beauty, consumer growth, ecommerce and Meta - not theory, and not generic SaaS thinking.

Because when you are building a brand, you do not need more noise.
You need a better signal.
And you usually need it before another pound goes into Meta.

Scale on profit, not ROAS.

If you’re building in beauty or wellbeing and want early access, follow along here.

Addable.io

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