In 2004, three companies – Added Value, Icon Brand Navigation, and Diagnostic Research combine under the Added Value name.

Added Value is a creative marketing consultancy at the heart of WPP. Our purpose is to add serious value to the businesses we work with and the world we live in. We challenge our clients to build brands that shift categories and shape culture. We inspire brands to create experiences and champion issues that people genuinely want to engage with.

Added Value provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. We help solve clients' central marketing questions about market, equity, positioning, innovation and communications.

Our company has 23 offices in 14 countries, yet our experience spreads across 150 markets worldwide and across all industry sectors. We operate under the business names Added Value, DR Added Value, Icon Added Value, Oracle Added Value, Added Value Cheskin, Added Value Saffron Hill and AV-Stratosfera.

Added Value is one of the largest operations within WPP's Kantar division, a wholly-owned subsidiary of WPP plc. WPP is the world leader in marketing communications services, employing 135,000 people (including associates) in 2,400 offices in 107 countries.

In 2016, Added Value rebrands to Kantar Added Value.

In 2019, Kantar Added Value consolidates under the Kantar brand name together with other brands in the Kantar portfolio, including Kantar Futures, Kantar Health, Kantar IMRB, Kantar Media, Kantar Millward Brown, Kantar Public, Kantar Retail, Kantar TNS, Kantar Worldpanel, and Lightspeed Research.

Added Value

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